Immersv
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Immersv was an interactive advertising platform based in Emeryville, California, founded in 2015, that built ad formats for mobile 360-degree video and virtual reality. The company combined interactive 360-degree ads with a programmatic real-time bidding platform, and ran campaigns for brands including Nissan, the Hawaii Tourism Bureau, and Mountain Dew. In August 2017 it raised a $10.5 million Series A round led by Rogers Venture Partners with HTC Vive and Foundation Capital participating. No documented failure, shutdown, or exit has been reported for the company.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Company founded
Immersv was founded in Emeryville, California as an interactive advertising platform for mobile 360-degree video and virtual reality.
- Series A funding
In August 2017 the company closed a $10.5 million Series A round led by Rogers Venture Partners, with HTC Vive, Foundation Capital, The Venture Reality Fund, and others participating.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.