Abound
The business, the turning points, and the decisions behind them.
Some sections are still being researched1 / 4
Sections to complete：02
01 / WHAT IT BUILT
What the company did
A wholesale marketplace connecting product brands with retail distribution opportunities.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Founded
Niklas de la Motte, Bill Shope, and Drew Sfugaras found Abound in New York as a curated wholesale marketplace connecting independent retailers with independent brands at wholesale prices.
- $22.9M Series A
In February 2021, Abound closes a $22.9 million Series A led by Left Lane Capital, with RiverPark Ventures, All Iron Ventures, and Red Antler; the marketplace has added over 180,000 products and grown monthly sales volume 20-fold since early 2020.
- Wholesale shutdown and pivot to Droply
On June 9, 2023, Abound closes its wholesale program and pivots to a dropshipping model called Droply; the Droply platform is later acquired by Carro, and the Abound website now redirects to Carro's platform.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
On June 9, 2023, Abound closed its wholesale marketplace program, ending the curated wholesale business that had raised about $60 million in funding.
- 02
The company pivoted to a dropshipping model called Droply, aimed at retailers using Shopify, where brands fulfill orders directly to customers.
- 03
Droply was subsequently acquired by Carro, a US dropship and marketplace platform; the helloabound.com domain now redirects to getcarro.com.