Adproval
The business, the turning points, and the decisions behind them.
01 / WHAT IT BUILT
What the company did
Adproval was an Indianapolis-based marketplace connecting bloggers and social media influencers with brands - 'Approval based Advertising.' Its self-service software let bloggers manage and sell their ad space and sponsorships directly to sponsors they approved, streamlining direct ad sales and combining display ads with other sponsorships like featured posts and product reviews.
02 / Adproval FAILURE REASONS
Failure reasons
Adproval failed because its business model never worked: the self-service software for bloggers generated only about $200 per month, and while the company made over $200,000 in revenue from consulting services, it was not enough to sustain the business, which closed in 2017.
03 / EVENT HISTORY
Events in the structured record
- Founded
Matthew Anderson founds Adproval in Indianapolis, a marketplace connecting blogging and social media influencers with brands, built around approval-based advertising.
- Early stage funding
Adproval takes an early stage venture round in July 2015, having raised around $300K in total, but its self-service software makes only about $200 per month.
- Closed
Adproval closes in 2017; PitchBook marks the company Out of Business as of March 31, 2017. Consulting services had generated over $200K in revenue, but it was not enough to save the company.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
In 2017, Adproval closed after its business model failed to sustain the company: the self-service influencer software generated only about $200 per month, and consulting revenue of over $200K was not enough.
- 02
PitchBook lists the company as Out of Business as of March 31, 2017.