Feelmore Labs
The business, the turning points, and the decisions behind them.
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Sections to complete：02
01 / WHAT IT BUILT
What the company did
FeelMore Labs (formerly Apex Neuro) was a Brooklyn-based health and wellness technology company founded in 2016, specializing in non-invasive wearable devices that modulate the nervous system. Its main product, COVE — introduced in late 2021 — targeted a deep part of the brain controlling emotional response (the insula), designed to generate calm, well-being, and less stress and anxiety, leading to better sleep. Backed by ARCH Venture Partners, True Ventures, and Harvard University, the company raised about $24 million across a $2.5 million seed round (2016), $14.1 million Series A (2017), a Series B (2019), and a later-stage round in March 2022. PitchBook marks FeelMore Labs as out of business on April 27, 2023.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
FeelMore Labs was founded in 2016 in Brooklyn, New York as Apex Neuro, building non-invasive wearables to train and tune the nervous system.
- COVE launch
The company introduced its main product, COVE, in late 2021 — a wearable designed to modulate the brain's emotional-response center for calm, less stress, and better sleep.
- Later-stage funding
FeelMore Labs closed a later-stage venture round in March 2022, having raised about $24 million in total from investors including ARCH Venture Partners and True Ventures.
- Out of business
PitchBook marks FeelMore Labs as out of business on April 27, 2023.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
FeelMore Labs was founded in 2016 in Brooklyn as Apex Neuro, developing non-invasive wearable devices to modulate the nervous system.
- 02
The company raised about $24 million across seed (2016), Series A ($14.1M, 2017), Series B (2019), and a later-stage round (March 2022), backed by ARCH Venture Partners, True Ventures, and Harvard.
- 03
Its main product COVE launched in late 2021, targeting the brain's emotional-response center for calm, less stress, and better sleep.
- 04
PitchBook marks FeelMore Labs as out of business on April 27, 2023.