Adla
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Adla was an AI-powered clothing styling service that used computer vision to help women escape the hours of frustration of searching for clothes. Co-founded by Holly Leslie (CEO) and tech co-founder Harry, the company delivered curated clothing boxes - which Leslie personally delivered and picked up by bike in East London in its early days - and was awarded a $10,000 equity-free grant by Y Combinator in December 2018.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Y Combinator grant
In December 2018, Adla is awarded a $10,000 equity-free grant by Y Combinator for its AI-powered clothing styling service.
- Early operations
In 2019, co-founder and CEO Holly Leslie describes Adla's early operations: serving users over WhatsApp, delivering and picking up clothing boxes by bike across East London, and iterating rapidly - one user's GBP 140 purchase followed a same-day FAQ fix.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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