Kamino Retail
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Kamino Retail was a French on-site retail media platform founded in early 2023 by four retail media experts: Elie Aboucaya, Marianne Schneider, Emmanuel Valette and Samir Daoud. Its flexible, agnostic platform gave retailers a tailored suite of tools to run their own retail media monetization programs at the point of sale. The company raised a 1.25 million euro pre-seed round and employed about 20 people before being acquired by adtech company Equativ in September 2024.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
Kamino Retail was founded in early 2023 by Elie Aboucaya, Marianne Schneider, Emmanuel Valette and Samir Daoud, and raised a 1.25 million euro pre-seed round from business angels and funds including 50 Partners and Better Angle.
- Acquired by Equativ
On September 15, 2024, global independent adtech company Equativ announced the strategic acquisition of Kamino Retail to expand its retail media capabilities; all 20 Kamino Retail employees joined Equativ.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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