Apperto
The business, the turning points, and the decisions behind them.
01 / WHAT IT BUILT
What the company did
Apperto was a Mexico City startup founded in 2020 building a super-app for small, underserved cities in Latin America. Its mobile app combined a local marketplace with everyday digital services — connecting residents with local shops, discounts, food delivery, local news and radio — and operated in cities across Mexico and Argentina. It raised about $1 million in funding.
02 / Apperto FAILURE REASONS
Failure factors supported by the current evidence
Co-founder and CEO Matías Tini announced that Apperto was closing because, despite efficiency efforts, the company could not reach the scale needed to be self-sustaining; he preferred an orderly shutdown rather than continuing.
The founder said the company could not obtain the scale needed to be self-sustaining.
Leadership chose an orderly shutdown rather than continue without sustainability.
03 / EVENT HISTORY
Events in the structured record
- Product or service closed
On 23 Nov 2023, Apperto co-founder/CEO Matías Tini posted that the company had decided to close Apperto and was carrying out an orderly shutdown while meeting obligations to staff, clients, and investors.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
Super-app for small underserved Latin American cities
- 02
Local marketplace plus delivery, discounts, news and radio in one app
- 03
Raised about $1M; last tracked round in July 2022
- 04
Shut down; product shutdown recorded in 2023