Surfboard
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Surfboard was a London-based collaborative workforce management platform for customer support teams, founded in 2021 by CEO Natasha Ratanshi-Stein. Its software used historical ticket data to forecast demand, plan capacity, and build fair schedules up to 12 weeks ahead - replacing the spreadsheets that support managers normally relied on - with integrations to Salesforce, Zendesk, Aircall, Dixa, Intercom, and HR systems like Personio and Bamboo. Customers included Ruggable, Beauty Pie, Grow Therapy, Bloom & Wild, Cuckoo Internet, and Lick. It raised a $5 million seed round in November 2022 led by Speedinvest (with Fly Ventures, Seedcamp, Nomad Capital, Foreword VC, Tokyo Black, and angels including Tessian's Tim Sadler and Edward Bishop). In 2024 Surfboard was acquired by Dialpad as part of Dialpad's move into workforce management.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Company founded
Surfboard was founded in London by Natasha Ratanshi-Stein to build collaborative workforce planning software for customer support teams; Seedcamp was its first investor.
- Seed round
In November 2022 Surfboard raised a $5 million seed round led by Speedinvest, with Fly Ventures, Seedcamp, Nomad Capital, Foreword VC, Tokyo Black, and angels.
- Acquired by Dialpad
Surfboard was acquired by Dialpad in 2024 as part of Dialpad's expansion into contact center workforce management.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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