Plurchase
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Plurchase was a San Francisco social-shopping startup in Y Combinator's Summer 2009 batch, founded by Jeff Ferber, Dean Mao and Tom Saffell. Its first product was an 'augmented reality for online shoppers': visit Zappos or Amazon through Plurchase and a social sidebar appeared with live chat, a buddy list, bookmarking and ratings, so friends could browse together and give shopping advice in real time. It later pivoted the same sidebar concept to collaborative real-estate search — a JavaScript add-on letting home shoppers share listings, chat, take notes and vote with agents, spouses or friends.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Founded
Plurchase is founded in San Francisco and joins Y Combinator's Summer 2009 batch as an online social-shopping site.
- Real-estate pivot
Plurchase pivots to a collaborative housing-search sidebar for site owners; rentals site RentHop launches it in August 2010, priced at a few cents per user session.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.