MoneyFarm (Flat Round & Layoffs)

01 / WHAT IT BUILT

What the company did

Moneyfarm is a European digital wealth manager (robo-advisor) founded in 2011 by Giovanni Dapra and Paolo Galvani, launched in Italy in 2012 and in the UK in 2016. It combines algorithmic investment advice with human consultants, offering managed portfolios, ISAs and pensions across Italy, the UK and Germany (expanding into Germany via the 2018 acquisition of Vaamo). Backed by investors including Allianz Asset Management, Poste Italiane, M&G and UniCredit, it has grown into one of Europe's largest digital wealth managers, with over £5 billion in assets under management after the 2025 acquisition of Willis Owen. The company is still operating; no shutdown, bankruptcy or acquisition of the company itself has been reported.

03 / EVENT HISTORY

Events in the structured record

1. 2011
   Company founded

   Giovanni Dapra and Paolo Galvani found Moneyfarm; the service launches in Italy in 2012 and in the UK in 2016.

2. 2018
   Series B and Vaamo acquisition

   Moneyfarm raises a £40 million Series B led by Allianz Asset Management and acquires German robo-advisor Vaamo, entering its third core market.

3. 2021
   Series C

   Moneyfarm raises £36 million in a Series C led by Poste Italiane and launches a strategic wealth-management partnership with Poste.

4. 2022
   M&G stake

   M&G takes a minority stake as part of a £44.1 million capital raise that values Moneyfarm at £300-350 million (Reuters).

5. 2025
   Willis Owen acquisition

   Moneyfarm acquires Willis Owen, taking assets under management to over £5 billion; the company continues to operate.