Scalapay
The business, the turning points, and the decisions behind them.
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Sections to complete:02 · 05
01 / WHAT IT BUILT
What the company did
Scalapay is an Italian buy-now-pay-later fintech founded in 2019 by Simone Mancini and Johnny Mitrevski (with Raffaele Terrone and Daniele Tessari), headquartered in Dublin with major offices in Milan, Barcelona, Paris and Wollongong. It became Italy's first unicorn in February 2022 after a $497 million Series B led by Tencent and Willoughby Capital, with total funding exceeding $727 million. Its Pay in 4 and Pay Later products serve over 11 million users, embedded at brands such as Douglas, Twinset and Best Western. Its regulated subsidiary Scalapay IP S.p.A. holds a payment institution license from the Bank of Italy, acquired in March 2023 via the purchase of Cabel IP.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Company founded
Simone Mancini and Johnny Mitrevski found Scalapay to bring buy now, pay later to Southern Europe, starting in Italy.
- Rapid funding
Scalapay raises $48 million in January 2021 (seed, led by Fasanara Capital) and $155 million in September 2021 (Series A, led by Tiger Global), valuing the company at $700 million.
- Unicorn status
In February 2022, Scalapay raises $497 million in Series B led by Tencent and Willoughby Capital, becoming Italy's first unicorn; Poste Italiane adds $27 million in May 2022.
- EIB financing
In December 2025, the European Investment Bank approves a 70 million euro Scale-Up Debt facility for Scalapay, with the company serving over 11 million users.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.