Coco Controller
The business, the turning points, and the decisions behind them.
Some sections are still being researched1 / 4
Sections to complete：02
01 / WHAT IT BUILT
What the company did
Coco Controller, made by Milkshake Labs, was a slide-on game controller case for smartphones created by Harvard dropouts Connor Zwick and Colton Gyulay in Y Combinator's Summer 2012 batch. It packed an analog stick, a D-pad and a six-button PSP-style layout into a case that connected through the phone's audio jack - requiring no syncing, software or battery - and was compatible with iPhones, the Samsung Galaxy S III and, via an adapter, the iPad.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Founded and Kickstarter
Connor Zwick and Colton Gyulay founded Milkshake Labs and joined Y Combinator's Summer 2012 batch, then launched a Kickstarter campaign seeking $175,000 to bring the Coco Controller to market, with an early-bird price of $35.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
Sought $175,000 via Kickstarter in 2012, raising only about $8,000 at the time of reporting.
- 02
No audited loss figure was publicly disclosed.