FameBit
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete:02 · 05
01 / WHAT IT BUILT
What the company did
FameBit, founded in 2013, was an influencer-marketing marketplace connecting video creators with brands for sponsored content. Backed by Science Inc., it powered over 25,000 branded videos before Google acquired it in October 2016.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Company founded
David Kierzkowski and Agnes Kozera found FameBit in Santa Monica with backing from Science Inc.
- Acquisition
Google acquires FameBit for its YouTube division; it continues as a standalone operation and is later rebranded YouTube BrandConnect.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.