teqlo
The business, the turning points, and the decisions behind them.
01 / WHAT IT BUILT
What the company did
Teqlo was a startup with offices in London and Sunnyvale building a do-it-yourself-web service. Its widget-based platform let business users construct web applications and mashups by dragging in widgets (called Teqlets) that pulled data from third-party services like eBay, Google Maps and LinkedIn, competing with Yahoo Pipes, Dapper and OpenKapow.
02 / teqlo FAILURE REASONS
Failure reasons
Teqlo never found a product that could make money from mashups, and its investors pulled the plug. The startup drifted from its original widget-based mashup tool into a vague web-based workflow pitch, lost its CEO Jeff Nolan, and burned time searching for the killer product. Founder Jacoby Thwaites admitted the team ran out of time working out what that product could be, and in November 2007 the company landed in the deadpool.
03 / EVENT HISTORY
Events in the structured record
- Company founded
Teqlo started building its widget-based mashup platform with offices in London and Sunnyvale, backed by investor Peter Rip.
- Closure announced
After a failed pivot to web-based workflows and the loss of its CEO, investors pulled the plug; the startup was declared dead in November 2007, with the founder admitting it ran out of time finding the killer product.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
Build a widget-based mashup platform for business users.
- 02
Compete with Yahoo Pipes and Dapper in a market that made little money.
- 03
Drift into a vague web-based workflow pitch and lose the CEO.
- 04
Have investors pull the plug in November 2007 after running out of time on the killer product.