UPshow
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
UPshow was an on-premise entertainment and performance marketing platform for screens, founded in 2015 by Adam Hirsen and Matt Gibbs. Its platform powered over 30,000 screens at hospitality, healthcare, automotive service and fitness locations, with marketing tools and an entertainment library of more than 500 ad-free channels covering live event streaming, hyper-local sports, breaking news and viral videos, plus second-screen engagement features.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
UPshow was founded by Adam Hirsen and Matt Gibbs as an on-premise entertainment and performance marketing platform for business screens.
- Spinoff of Shift
UPshow spun off its employee engagement platform into a new independent entity called Shift.
- Acquired by EverPass Media
UPshow was acquired by EverPass Media, a sports and entertainment media platform launched by the NFL and RedBird Capital; the acquisition enabled commercial businesses to stream NFL Sunday Ticket for the first time, with financial terms undisclosed.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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