Goodwell
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Goodwell Co. is a Portland, Oregon-based sustainable personal care company founded in 2015 by Patrick Triato. It builds sustainable products, systems and patented technologies for the personal care industry, including bamboo toothbrushes, toothpaste, dental floss and accessories with plastic-free packaging. The company is a certified Climate Neutral company and was a finalist in Fast Company's 2022 World Changing Ideas awards.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
Goodwell Co. was founded in Portland, Oregon by Patrick Triato to create sustainable alternatives to plastic oral hygiene products.
- Brand campaign
The company launched its first brand campaign for its bamboo toothbrushes with agency Undnyable.
- Award finalist
Goodwell was named a finalist in Fast Company's 2022 World Changing Ideas Awards.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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