LandVault
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
LandVault is a UK-based metaverse construction company led by CEO Sam Huber. It grew out of Admix - an in-game advertising technology firm founded in 2018 that let brands place ads inside games, working with 300+ brands and raising $37 million. In 2022 Admix merged with metaverse builder Landvault to form LandVault (valued at $300 million), pivoting into building metaverse infrastructure: over 100 million square feet of virtual real estate across platforms like The Sandbox and Decentraland for brands including Mastercard, Heineken, L'Oreal, Hershey's and Standard Chartered, with a team of 100+ builders.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Series B
Admix raised $25 million in Series B funding (November 2021), bringing total funding to $37 million, then focused on in-game advertising and metaverse infrastructure.
- Merger
Admix merged with metaverse builder Landvault to form LandVault (valued at $300 million), combining creative capabilities with Admix's monetization tech as a one-stop-shop for brands entering the metaverse.
- Strategic round
LandVault closed a strategic funding round from The Sandbox (Animoca Brands), Gemini Frontier Fund, HodlCo and Kingsway Capital to expand commercial operations and invest in AI-powered metaverse creation tools.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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