Jetaport
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Jetaport was a New York-based online travel and hotel booking startup founded in 2011 by Jason Shames and Marcos Jaramillo. It simplified booking hotel blocks for groups — weddings, family reunions, corporate retreats — eliminating the painful process of calling hotels multiple times and negotiating room blocks. Built with technology first developed for unmanaged social groups planning trips, it pivoted to group hotel transactions (nine or more rooms) the GDS couldn't handle. Having historically raised $3.8 million, it rebranded as Skipper in 2017 to enhance its platform for groups of all sizes; this was a brand relaunch, not a failure event.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Company founded
Jason Shames and Marcos Jaramillo found Jetaport in New York to simplify group travel booking for unmanaged social groups.
- Rebrands as Skipper
Jetaport rebrands as Skipper, launching enhanced features for large groups plus instant booking, better payment options and discounted rates for small groups.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.