Good Food Technologies
The business, the turning points, and the decisions behind them.
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Sections to complete:02 · 05
01 / WHAT IT BUILT
What the company did
Good Food Technologies was a Hong Kong-based FoodTech company specializing in plant-based pork alternatives tailored for Chinese and Asian cuisines, made from konjac, coconut oil and soybeans. Its flagship brand, Plant Sifu, offered gourmet plant-based Chinese dim sum and meat products built on its proprietary AROMAX fat technology, which replicated the aroma, juiciness and cookability of animal fat. The company was co-founded by food technologists Dr. Andrew Leung and Joshua Ng.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
Good Food Technologies was founded in Hong Kong in 2020 to develop plant-based pork alternatives for Asian cuisines.
- Seed funding
Good Food Technologies raised HK$12 million (about US$1.53 million) in a seed round from Brinc, DayDayCook, Lever VC and Gobi Partners to build production facilities and expand retail capabilities.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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