Appiterate

01 / WHAT IT BUILT

What the company did

Appiterate was a mobile marketing automation platform founded in 2013 by Anuj Bhargava, Mayank Kumar, Tanuj Mendiratta and Varun Sharma. It began as a WYSIWYG drag-and-drop editor for instant publishing and A/B testing on iOS and Android apps, then expanded into smart push notifications, in-app messaging and app analytics. It helped e-commerce and travel companies target users one-on-one through push notifications and in-app messages — sending roughly 100 million targeted notifications a month — and raised over $500,000 from SAIF Partners and angels including former Facebook executive Greg Badros.

03 / EVENT HISTORY

Events in the structured record

1. 2013
   Company founded

   Appiterate is founded as a testing and publishing platform for mobile apps; the team pivots away from its services business to focus purely on the product, launching a visual editor for instant publishing and A/B testing on iOS and Android.

2. 2014
   Funding

   Appiterate raises over $500,000 from SAIF Partners and angel investors including former Facebook VP Greg Badros and LimeRoad CTO Prashant Malik.

3. 2015
   Acquisition

   In April 2015, Flipkart announces the acquisition of Appiterate for an undisclosed sum; the team joins Flipkart and the mobile marketing automation platform is integrated into Flipkart's mobile app.