Terminus
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Terminus was an Atlanta-based account-based marketing (ABM) platform led by co-founder Eric Spett and CEO Rich Howarth. It built an all-in-one B2B engagement platform spanning account-based advertising (LinkedIn, connected TV, audio), web personalization, email signature marketing and a B2B customer data platform. It grew aggressively through acquisitions — BrightFunnel (2018), Sigstr, Ramble, GrowFlare, and Zylotech (2021) — and raised about $193 million, serving over 1,000 customers including units of IBM, Salesforce and Thomson Reuters.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- BrightFunnel acquisition
Terminus acquires BrightFunnel, a B2B marketing analytics and attribution pioneer.
- Zylotech acquisition and CDP launch
Terminus acquires Zylotech and launches the Terminus Customer Data Platform for B2B.
- Merged into DemandScience
On November 12, 2024, Terminus merges into DemandScience; the combined company operates under the DemandScience brand, with CEO Rich Howarth becoming CTO.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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