Doorman
The business, the turning points, and the decisions behind them.
01 / WHAT IT BUILT
What the company did
Doorman, founded in San Francisco in 2013, let online shoppers schedule package deliveries in evening time windows: orders shipped to a Doorman address, were held at fulfillment centers, and delivered at the chosen time. It expanded to Chicago and New York.
02 / Doorman FAILURE REASONS
Failure factors supported by the retained evidence
The company could not secure the financing or liquidity needed to continue.
The company could not secure the financing or liquidity needed to continue.
03 / EVENT HISTORY
Events in the structured record
- Company founded
Doorman was founded.
- Operations ended
Doorman ended operations.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
Scheduled evening package delivery
- 02
Flat-rate subscriptions; expanded to 3 cities
- 03
Unit economics broken; prices hiked from $19 to $89
- 04
Oct 6, 2017: shutdown; joining forces with a larger team