SITU LIVE
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
SITU LIVE was a UK experiential retail concept founded by Warren Richmond, blending a physical retail destination with digital product discovery. Its first store opened in Westfield London in October 2021: a 'living magazine' of curated theatres—Connected Home, Fitness & Wellbeing, Nutrition Kitchen, Entertainment, Home & Mobile Working, On The Move—where expert demonstrators let shoppers try smart-home and lifestyle products from brands like Bosch, Intel, Meta, Philips and Lutron, with QR-code purchase for later. It won Best New Store at the 2022 Retail Week Awards and received investment from IW Capital in January 2023.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- First store opens
SITU LIVE opens its first experiential retail store in Westfield London in October 2021, featuring nine curated theatres with live product demonstrations and storytelling.
- Industry recognition
SITU LIVE wins Best New Store at the 2022 Retail Week Awards and the Editor's Choice Award at the 2021 RTIH Innovation Awards; founder Warren Richmond plans six more venues in the UK and expansion to the US, France, Germany and Japan.
- Investment round
IW Capital announces an investment in SITU LIVE in January 2023 to develop its digital platform and fund expansion, including a sustainable-lifestyle proposition.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.