Moka
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Moka is a Beijing-based HR SaaS company founded in 2015 by CEO Li Guoxing, a Stanford graduate. It automates the entire talent-management process — recruitment (Moka Recruitment), HR operations (Moka People) and an AI-native product (Moka Eva) built on large language models — with features such as AI resume screening, interview feedback automation and HR chatbots. It accumulated over 1,500 paid clients including Tencent, Xiaomi, McDonald's, Didi and Panasonic, and claimed 'unicorn' status after closing a $100 million Series C round led by Tiger Global in November 2021.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Company founded
Li Guoxing founds Moka in Beijing as HR software for automating talent recruitment and management.
- Series B
Moka raises $43 million in a Series B round.
- Series C
Moka closes a $100 million Series C round led by Tiger Global in November 2021, with Blue Lake Capital, GL Ventures, GSR Ventures and GGV Capital participating; it claims unicorn status.
- AI product
Moka launches Moka Eva, an AI-native HR SaaS product based on large language models; its recruitment system ranks first in Chinese market share per IDC data.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.