Jetpac
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Jetpac was a San Francisco social travel startup founded in 2011 by Pete Warden, Derek Dukes and Julian Green, backed by Khosla Ventures, Jerry Yang (AME Ventures) and Morado Ventures. Using sophisticated image processing, it analyzed publicly posted social photos — from Facebook and Instagram — to create city guides: the Webby Award-winning Jetpac City Guides app curated over 150 million photos across 6,000 cities, telling users which bars had the most women, which beaches had the best views. Google acquired Jetpac in August 2014 for its image-processing technology, and its apps were removed from the App Store; this was not a failure event.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Company founded
Pete Warden, Derek Dukes and Julian Green found Jetpac in San Francisco, launching a Facebook-connected travel web app that visualizes where users and their friends have traveled.
- City Guides launch
Jetpac launches Instagram-driven City Guides and wins a Webby Award in the Guides, Ratings and Reviews category; version 2.0 covers 150M+ photos across 6,000 cities.
- Acquired by Google
Google acquires Jetpac for its image-processing technology; Jetpac's apps are removed from the App Store and support ends on September 15, 2014.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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