Moonshot Brands
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Moonshot Brands is a US e-commerce brand aggregator founded in 2020 by CJ Isakow and Allan Fisch. Unlike aggregators that bought brands for EBITDA with debt, Moonshot positioned itself as a boutique company that invited entrepreneurs to join and keep running their own brands — focused on Amazon and direct-to-consumer brands, initially in the mobility and action sports sectors. In March 2022 it secured $30 million in equity (led by Anthemis, with YC Continuity and Garage Capital) plus a $150 million credit facility from Victory Park Capital, used in part to buy assets from failing aggregators (including Product Labs brands La Scoota and WOD Nation); at that time it held nine brands including Magneto Boards. No shutdown, bankruptcy or acquisition has been reported.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Company founded
CJ Isakow and Allan Fisch found Moonshot Brands, an e-commerce aggregator focused on Amazon/DTC brands in mobility and action sports.
- Funding and consolidation
Moonshot Brands secures $30M in equity plus a $150M credit facility, and buys assets (La Scoota, WOD Nation) from failing e-commerce aggregators.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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