TruLiv
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
TruLiv was a Santa Monica, California proptech company founded in 2020, building an end-to-end technology investment platform for residential income (multifamily and single-family rental) investors. Targeting the fragmented 1–50 unit rental market, it let investors source, underwrite, close and manage rental portfolios at scale using big data and machine learning. It raised $2.3 million across two seed rounds ($650,000 in May 2021 and $1.6 million in December 2021). TruLiv was later acquired by Nhimble.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
TruLiv is founded in Santa Monica, California in 2020 as a multifamily/SFR investment platform.
- Seed rounds
TruLiv raises two seed rounds: $650,000 in May 2021 and $1.6 million in December 2021, totaling $2.3 million.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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