FAILDEX失樂園
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Otto

The business, the turning points, and the decisions behind them.

Founded2016
Event year2016
Some sections are still being researched2 / 4

Sections to complete:02 · 05

01 / WHAT IT BUILT

What the company did

Otto (Ottomotto) was a self-driving-truck startup founded in January 2016 in San Francisco by former Google self-driving-car engineer Anthony Levandowski and Google Maps product lead Lior Ron, with co-founders Claire Delaunay and Don Burnette. Operating from a SoMa garage with about 90 engineers from Google, Apple and Tesla, it converted Volvo semi-trucks with self-driving technology and tested them on interstate highways. Six months after its public launch in May 2016, Uber acquired it for a reported $680 million; in October 2016 an Otto truck completed a 132-mile autonomous beer-delivery run from Colorado Springs to Fort Collins.

02 / FAILURE REASONS

Pending assessment

Material for this section is being gathered and checked. It will appear here once ready.

03 / EVENT HISTORY

Events in the structured record

  1. Acquisition

    Otto was acquired.

  2. Company founded

    Otto was founded.

04 / CONTEMPORARY REBUILD ASSESSMENT

Difficulty of rebuilding this project today

Material for this section is being gathered and checked. It will appear here once ready.

Rebuild difficultyPending assessmentNot completed
Scoring basisNot completed
ScalabilityPending assessmentNot completed
Scoring basisNot completed

Overall assessment: Not completed

05 / CAUSAL CHAIN / AFTERMATH

Pending assessment

Material for this section is being gathered and checked. It will appear here once ready.