Print Syndicate
The business, the turning points, and the decisions behind them.
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Sections to complete:02 · 05
01 / WHAT IT BUILT
What the company did
Print Syndicate is a Columbus, Ohio e-commerce company founded in 2012 by Mike Limes and Tanisha Robinson. Its design team tracks social-media trends and prints the resulting artwork on apparel, phone cases, housewares, and other objects, sold direct to consumers through its own brands including LookHuman.com, ActivateApparel.com, and MericaMade.com.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Company founded
Mike Limes and Tanisha Robinson launch Print Syndicate in Columbus, Ohio as a trend-driven printed-goods e-commerce company.
- Funding round
The company closes a $4.25 million Series A led by Data Point Capital to scale its real-time social-trend retail model.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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