PayPerPost
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
PayPerPost was a sponsored-content marketplace founded in 2006 by Ted Murphy — the first influencer marketing platform — where advertisers paid bloggers to write about their products. Disclosure of the payment was initially optional, which drew heavy criticism; the company later introduced the industry's first disclosure policy. By late 2007 it counted over 85,000 bloggers and 11,000 advertisers.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Company founded
Ted Murphy founds PayPerPost, a marketplace paying bloggers to create content for brands; disclosure of payment is initially optional and controversial.
- Rebrand to IZEA
PayPerPost renames its parent company to IZEA and launches SocialSpark, an advertiser-centric social network for brands and bloggers.
- SponsoredTweets launch
As IZEA, the company launches SponsoredTweets.com, paying Twitter users to post sponsored tweets.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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