Gastrograph
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Gastrograph AI (formerly Analytical Flavor Systems) was a New York City startup founded in 2010 by CEO Jason Cohen, building predictive AI for food and beverage companies. It collected flavor, aroma and texture data from professional tasters across hundreds of variables, and used machine learning to predict how different demographics would react to new products and to suggest reformulations. The company raised about $11.1 million, including a $4 million Series A in November 2018 led by Better Food Ventures and a $7 million venture round in January 2023 led by Leawood VC and Sony Innovation Fund. In April 2025 NielsenIQ (NIQ) signed a definitive agreement to acquire it.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founding
Analytical Flavor Systems, later Gastrograph AI, was founded in New York City by Jason Cohen.
- Series A
The company closed a $4 million Series A in November 2018 led by Better Food Ventures with Hyperplane and others.
- Venture round
Gastrograph AI raised a $7 million venture round in January 2023 led by Leawood VC and Sony Innovation Fund.
- Acquisition
NielsenIQ (NIQ) signed a definitive agreement in April 2025 to acquire Gastrograph AI for its AI-driven sensory insights platform.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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