Tress
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Tress was a Ghanaian social community app for black women's hair, founded by software developers Priscilla Hazel (CEO), Esther Olatunde (CTO) and Cassandra Sarfo (CPO), who met at the Meltwater Entrepreneurial School of Technology (MEST) in Accra. Dubbed 'the Instagram for afro hair', it let users upload hairstyle photos and discover the products used, the stylist's name and location, and the price — plus styling tips, salon discovery and a supportive community. It grew to more than 60,000 active users worldwide, joined the Y Combinator Fellowship in 2016 and Y Combinator's Winter 2017 batch.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Born
Tress is born in September 2015 at MEST in Accra, Ghana, built by Priscilla Hazel, Esther Olatunde and Cassandra Sarfo.
- Launch
Tress launches globally at Social Media Week Lagos in February 2016 and is accepted into the Y Combinator Fellowship program.
- Y Combinator
Tress joins Y Combinator's Winter 2017 batch and presents at Demo Day.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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