OrganioCare
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
OrganiCare (spelled OrganiCare by the company) is an Austin, Texas consumer health company founded in 2016 by CEO Caroline Goodner. It makes over-the-counter products from natural and organic ingredients - notably FemiClear (genital herpes symptoms, yeast infection, feminine itch) and CUROXEN (first aid) - distributed in national retailers including CVS, Walmart, Rite Aid, Amazon and Target.com. It raised an $8.5 million Series A from Seraph Group and Bee Cave Capital in 2021.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Founded
Caroline Goodner founded OrganiCare in Austin, Texas, to build all-natural OTC healthcare products.
- Series A
The company closed an oversubscribed $8.5 million Series A to build FemiClear brand awareness; its FemiClear genital herpes symptoms product had launched in Q4 2020 as the first OTC product for that indication, sold through CVS, Walmart, Rite Aid and Amazon.
- No failure event
CB Insights lists the company as Series A | Alive; no shutdown, acquisition, or bankruptcy has been publicly documented.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.