INNOVO by Atlantic Therapeutics
The business, the turning points, and the decisions behind them.
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Sections to complete:02 · 05
01 / WHAT IT BUILT
What the company did
INNOVO was the flagship product of Atlantic Therapeutics, a Galway, Ireland-based medical device company spun out of Bio-medical Research Group (BMR) in 2017. INNOVO is a non-invasive pelvic floor strengthening device that treats stress urinary incontinence: worn like a pair of exercise shorts, it uses neuromuscular electrical stimulation (NMES) technology to deliver 180 pelvic floor contractions in a 30-minute at-home session, strengthening and re-educating the muscles. It became the first transcutaneous electrical stimulator cleared by the FDA as a safe, clinically effective treatment for stress urinary incontinence in November 2018, and was sold directly to consumers with starter kits priced around €399.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Company spun out
Atlantic Therapeutics spins out of BMR in Galway and raises €15 million in growth financing led by Seroba Life Sciences and Earlybird to expand its INNOVO technology.
- FDA clearance
The INNOVO device becomes the first transcutaneous electrical stimulator cleared by the FDA as a safe, clinically effective, non-invasive treatment for stress urinary incontinence.
- Acquisition
Caldera Medical, a women's health device company, completes its acquisition of Atlantic Therapeutics in October 2023 and adds the FDA-cleared INNOVO device family to its portfolio.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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