SpringWidgets

The business, the turning points, and the decisions behind them.

Event year2009

01 / WHAT IT BUILT

What the company did

SpringWidgets provided embeddable web widgets, including advertising widgets used by MySpace.

02 / SpringWidgets FAILURE REASONS

Failure reasons

Fox Interactive Media closed SpringWidgets as part of cost control and product consolidation. The announcement concerned this widget platform, not the closure of MySpace or its parent company.

03 / EVENT HISTORY

Events in the structured record

2009
Platform closure announced
In January 2009 Fox Interactive Media confirmed that SpringWidgets and Flektor would close.

04 / CONTEMPORARY REBUILD ASSESSMENT

Difficulty of rebuilding this project today

Material for this section is being gathered and checked. It will appear here once ready.

Rebuild difficultyPending assessmentNot completed

Scoring basisNot completed

ScalabilityPending assessmentNot completed

Scoring basisNot completed

Overall assessment: Not completed

05 / CAUSAL CHAIN

How the factors connect

01
Parent sought lower costs and product consolidation
02
Standalone widget platforms selected for closure
03
SpringWidgets discontinued