PrivateDeal
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company does
PrivateDeal is a Lausanne, Switzerland-based AI-powered hotel booking and revenue management company founded in 2017. Its Smart Negotiation Solution embeds a white-label widget on hotel websites that invites guests to propose a price for their stay; an AI-powered algorithm either accepts the offer or negotiates with a counteroffer, while hotels get access to all accepted and rejected offers plus client data and demand statistics. It partnered with Swiss Deluxe Hotels to launch a joint 'bid your price' booking platform for the group's 40 iconic five-star hotels, and is listed on HotelTechReport and Capterra as an active product.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
PrivateDeal founded in Lausanne as an AI-powered hotel pricing negotiation system.
- Swiss Deluxe Hotels partnership
Launched a joint booking platform with Swiss Deluxe Hotels, whose 40 five-star hotels (including the Dolder Grand and Baur au Lac) added a 'bid your price' option and dynamic daily rate management.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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