Zesty
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Zesty was a Bay Area corporate catering startup launched in 2013 by co-founder and CEO Chris Hollindale. It worked with 150 restaurants to deliver corporate meals with white-glove logistics, menu-planning tools and nutrition customization, raising $20.7 million including a $17 million Series A in 2015. On April 20, 2018, Square acquired certain assets of Zesty to strengthen Caviar's corporate ordering business, Caviar for Teams, with about 30 Zesty employees joining Caviar.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Zesty launched
Zesty launched as a healthy corporate catering service in the Bay Area.
- Square acquires Zesty assets
Square acquired certain assets of Zesty to bolster Caviar for Teams; about 30 employees joined Caviar and financial terms were undisclosed.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.