Cajoo
The business, the turning points, and the decisions behind them.
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Sections to complete:02 · 05
01 / WHAT IT BUILT
What the company did
Cajoo was a French quick-commerce grocery delivery startup founded in February 2021 by Henri Capoul, Guillaume Luscan and Jérémy Gotteland. It offered on-demand grocery delivery in three clicks from a network of 30 dark-store delivery hubs, stocking over 3,000 everyday items, and served 400,000 customers across 10 French cities including Paris, Lyon, Toulouse and Lille. It raised about $47 million, including a $40 million Series A led by supermarket giant Carrefour in September 2021. In May 2022 it was acquired by German rival Flink for an estimated €90–100 million, was rebranded as Flink, and Carrefour became Flink's exclusive partner in France.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
Henri Capoul, Guillaume Luscan and Jérémy Gotteland founded Cajoo in February 2021, a pioneer of quick commerce in France, delivering groceries from dark-store hubs.
- $40M Series A led by Carrefour
In September 2021 Cajoo raised a $40 million Series A led by supermarket giant Carrefour, expanding to 10 French cities with 30 delivery hubs.
- Acquired by Flink
In May 2022 German rival Flink acquired Cajoo for an estimated €90–100 million as the speedy-grocery sector consolidated; Cajoo's 30 hubs were integrated into Flink, the brand was rebranded as Flink, and Carrefour became Flink's exclusive partner and a direct shareholder in France.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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