FAILDEX失樂園
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Cajoo

The business, the turning points, and the decisions behind them.

Founded2021
Event year2022
FundingUS$47.2M
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Sections to complete:02 · 05

01 / WHAT IT BUILT

What the company did

Cajoo was a French quick-commerce grocery delivery startup founded in February 2021 by Henri Capoul, Guillaume Luscan and Jérémy Gotteland. It offered on-demand grocery delivery in three clicks from a network of 30 dark-store delivery hubs, stocking over 3,000 everyday items, and served 400,000 customers across 10 French cities including Paris, Lyon, Toulouse and Lille. It raised about $47 million, including a $40 million Series A led by supermarket giant Carrefour in September 2021. In May 2022 it was acquired by German rival Flink for an estimated €90–100 million, was rebranded as Flink, and Carrefour became Flink's exclusive partner in France.

02 / FAILURE REASONS

Pending assessment

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03 / EVENT HISTORY

Events in the structured record

  1. Founded

    Henri Capoul, Guillaume Luscan and Jérémy Gotteland founded Cajoo in February 2021, a pioneer of quick commerce in France, delivering groceries from dark-store hubs.

  2. $40M Series A led by Carrefour

    In September 2021 Cajoo raised a $40 million Series A led by supermarket giant Carrefour, expanding to 10 French cities with 30 delivery hubs.

  3. Acquired by Flink

    In May 2022 German rival Flink acquired Cajoo for an estimated €90–100 million as the speedy-grocery sector consolidated; Cajoo's 30 hubs were integrated into Flink, the brand was rebranded as Flink, and Carrefour became Flink's exclusive partner and a direct shareholder in France.

04 / CONTEMPORARY REBUILD ASSESSMENT

Difficulty of rebuilding this project today

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Rebuild difficultyPending assessmentNot completed
Scoring basisNot completed
ScalabilityPending assessmentNot completed
Scoring basisNot completed

Overall assessment: Not completed

05 / CAUSAL CHAIN / AFTERMATH

Pending assessment

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