Tonx
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Tonx was a Los Angeles coffee subscription startup founded in 2011 by former Victrola and Intelligentsia roaster Tony Konecny and business partner Nik Bauman. It roasted small-batch coffee and shipped curated subscriptions to members homes, building one of the early craft-coffee subscription brands. The company raised more than $20 million in funding rounds in 2012 and 2014.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Company founded
Tony Konecny and Nik Bauman found Tonx, a craft coffee roastery and subscription service in Los Angeles.
- Acquisition
Blue Bottle Coffee acquires Tonx in April 2014.
- Operations ended
The Tonx brand is dissolved and relaunched as Blue Bottle At Home in September 2014.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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