SellIt
The business, the turning points, and the decisions behind them.
01 / WHAT IT BUILT
What the company did
SellIt was a Cartfly service for operating online storefronts through partner platforms.
02 / SellIt FAILURE REASONS
Failure reasons
Cartfly said changes to partners’ APIs would prevent most SellIt users from using their accounts unless the company undertook substantial development work. It chose to redirect its efforts and discontinued the service.
03 / EVENT HISTORY
Events in the structured record
- Service discontinued
By November 2010 Cartfly had discontinued SellIt and informed users of the partner-platform changes.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
Partner APIs changed
- 02
Continuity required substantial redevelopment
- 03
Team redirected its efforts
- 04
SellIt discontinued