Rush
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Rush was a Sofia-based e-commerce tech startup founded in 2019 by Kiril Kirilov and Stanislav Stankov. Its Shopify app helped e-commerce businesses, individual merchants and dropshippers turn shipment tracking pages into marketing opportunities, offering a SaaS solution for order tracking and notifications that facilitated post-purchase communication between Shopify merchants and their customers. It served over 2,800 global brands on Shopify and Shopify Plus, backed by Eleven Ventures, LAUNCHub Ventures and angel investors.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Company founded
Kiril Kirilov and Stanislav Stankov found Rush in Sofia to build shipment-tracking software for Shopify merchants.
- Seed round
Rush raises a €2.5 million seed round, bringing total funding to €2.8 million.
- Acquisition
London-based Shop Circle acquires Rush; the startup becomes fully managed by Shop Circle, with the integration of the new strategy taking several months.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.