Grockit
The business, the turning points, and the decisions behind them.
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Sections to complete：02
01 / WHAT IT BUILT
What the company did
Grockit, founded in San Francisco in 2006 by Farbood Nivi, was an online social learning company that prepared students for standardized exams including the SAT, ACT, GMAT, LSAT and GRE. Its product was a live online multiplayer game providing test prep: students took practice tests while collaborating online with other users studying for the same test, with interactive play, peer-to-peer learning and adaptive features. The company raised about $25 million over its seven-year run.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Company founded
Grockit was founded.
- Acquisition
Grockit was acquired.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
Farbood Nivi founded Grockit in San Francisco in 2006 as an online social learning test-prep company.
- 02
The company raised about $25 million over its seven-year run.
- 03
In July 2013 Kaplan acquired Grockit's test-prep assets (technology, brand and business); terms were not disclosed, and the team rebranded as Learnist.
- 04
As of September 2016, Grockit ceased stand-alone operations.