FAILDEX失樂園
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Darkstore

The business, the turning points, and the decisions behind them.

Founded2016
FundingUS$31.1M
Some sections are still being researched2 / 4

Sections to complete:02 · 05

01 / WHAT IT BUILT

What the company did

Darkstore was an on-demand delivery fulfillment platform founded in May 2016 by Lee Hnetinka (previously founder of the delivery service WunWun) and Wilson Lee. Targeting direct-to-consumer e-commerce brands without physical stores, Darkstore turned spare capacity in storage facilities, malls and shops into micro-fulfillment centers operable from a smartphone, enabling same-day and one-hour delivery - the 'largest fulfillment company that doesn't own a fulfillment center.' Early brand customers included Tuft & Needle, Master & Dynamic, Wildfang and Frank + Oak.

02 / FAILURE REASONS

Pending assessment

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03 / EVENT HISTORY

Events in the structured record

  1. Founded

    Lee Hnetinka and Wilson Lee launched Darkstore as a delivery fulfillment platform for e-commerce brands, first powering same-day delivery for mattress brand Tuft & Needle.

  2. Seed round

    Darkstore raised a $1.4 million seed round from PivotNorth to expand from three markets to seven, adding customers like Master & Dynamic.

  3. Pivot to FastAF

    Darkstore pivoted into quick-commerce and spun out FastAF, a premium same-day delivery app for brands, as an independent company; FastAF raised a $15 million Series A at a $200 million valuation in December 2021. No verified public record of Darkstore's own closure, failure reasons, or subsequent fate was found.

04 / CONTEMPORARY REBUILD ASSESSMENT

Difficulty of rebuilding this project today

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Rebuild difficultyPending assessmentNot completed
Scoring basisNot completed
ScalabilityPending assessmentNot completed
Scoring basisNot completed

Overall assessment: Not completed

05 / CAUSAL CHAIN / AFTERMATH

Pending assessment

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