Mr Yum
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Mr Yum is a Melbourne-based mobile ordering and payments platform for hospitality, founded in 2018 by co-founder and CEO Kim Teo. Its web-first QR code ordering — with photos of every dish — let diners browse visual menus, order and pay from their phones, and gave venues an integrated CRM and marketing stack; the company billed itself as 'the Shopify for restaurants'. The pandemic made its QR codes ubiquitous in Australia, and in November 2021 Mr Yum raised a $65 million USD Series A led by Tiger Global, the largest for a female-led Australian startup, with 13 million users and more than 1,500 venues across Australia, the US and UK. No shutdown, bankruptcy or acquisition has been reported.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Company founded
Kim Teo co-founds Mr Yum in Melbourne to bring menus to life with photos of every dish.
- Series A
In November 2021 Mr Yum raises a $65M USD Series A led by Tiger Global (total funding $74M USD), with 13 million users and 1,500+ venues.
- Global expansion
Mr Yum expands its North American HQ, growing past 5,000 venues and 17.5 million users, with products spanning Order & Pay, Split & Pay and Loyalty.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.