Behaviol
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Behaviol was a Sydney-based tech company co-founded by Sri Lankan cricket legend Kumar Sangakkara together with entrepreneurs Dr Dinuk Jayasuriya, Reza Magdon-Ismail and Krishan Deegalla (CEO). It aimed to democratise sporting entertainment in the metaverse by combining Web3, artificial intelligence and NFT technologies: players could buy, train and nurture virtual sports stars - AI athletes that learn, adapt in real time and improve with every match. Its flagship game was Meta 11, a cricket-based entertainment platform bringing fantasy-sport-style competition to the metaverse. The company emerged from stealth with a $2.5 million seed round led by Hangar X in 2022, backed by sports and Web3 investors.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded in Sydney
Kumar Sangakkara, Dr Dinuk Jayasuriya, Reza Magdon-Ismail and Krishan Deegalla founded Behaviol in Sydney to build the next generation of AI-powered virtual sports entertainment.
- Seed round
Behaviol emerged from stealth with a $2.5 million seed round led by Hangar X, backed by sports and Web3 investors, and launched its flagship game Meta 11.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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