SELLinALL
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
SELLinALL was a Singapore-registered multichannel ecommerce platform for cross-border selling. Five e-commerce veterans started building it in 2014; its cloud software let online sellers list products and manage orders, inventory and reporting across Amazon, eBay, Etsy, Facebook, Lazada, Flipkart and more from one dashboard, plus a free online shop. An Echelon e27 award winner, SELLinALL became a certified service provider for Southeast Asian giant Lazada, winning clients across the region. It raised about $2.98 million in funding.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Founded
Five techies with a decade of e-commerce experience found SELLinALL in Singapore, building multichannel selling software for online sellers.
- Traction
SELLinALL becomes an Echelon e27 award winner and associates with Lazada Group as a service provider.
- Acquired by Graas
Ecommerce enabler Graas — having raised $40 million in Series A funding — acquires Singapore-registered SELLinALL alongside D2C enabler Shoptimize; the founders join the Board of Graas and continue in the combined entity.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.