Vnda (Closed)
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
VNDA (vnda.com.br) was a Brazilian e-commerce SaaS platform headquartered in Porto Alegre, Rio Grande do Sul. It helped physical stores and digitally native vertical brands sell online — digitizing traditional retailers so they could sell across multiple channels and consolidate physical and digital sales on one platform, with native integrations to 200+ systems (ERPs, payment gateways, logistics). The platform's domain was registered in February 2014, and it was led by founders Gustavo Reis and Dênis Osório. It raised $15 million in funding.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Founded
VNDA's platform was founded in Porto Alegre, Brazil (domain registered February 2014), building a SaaS e-commerce platform with marketing automation, promotions and omnichannel capabilities.
- Acquired
On October 29, 2021, Olist — the Brazilian e-commerce unicorn — announced the acquisition of VNDA (alongside ERP provider Tiny), making it part of the Olist ecosystem; founders Gustavo Reis and Dênis Osório continued leading operations.
- Brand closed
The VNDA brand was wound down under Olist; the vnda.com.br site now operates as the 'Plataforma de Ecommerce da Olist' — described on the site itself as the new name of Vnda.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.