Peerflix
The business, the turning points, and the decisions behind them.
01 / WHAT IT BUILT
What the company did
Peerflix operated an online marketplace where members could buy, sell and exchange DVDs. It also developed a movie-site advertising network.
02 / Peerflix FAILURE REASONS
Failure reasons
Peerflix said the rising cost of operating its DVD marketplace made that business unviable despite several years of investment. It closed the marketplace and redirected resources to its advertising network; this was a business-line closure rather than confirmation that the whole company ceased operating.
03 / EVENT HISTORY
Events in the structured record
- DVD marketplace closed
The DVD buying, selling and exchange service ended on 23 April 2008, while the company shifted attention to Peerflix Media Network.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
Marketplace operating costs rose
- 02
DVD marketplace became unviable
- 03
Marketplace closed and resources shifted to advertising