Yiguo E-commerce
The business, the turning points, and the decisions behind them.
01 / WHAT IT BUILT
What the company did
Yiguo (易果生鲜) was a Chinese fresh-food e-commerce company founded in 2005. It ran an online platform selling fresh produce to customers in some 310 Chinese cities, backed by a regional network of cold-chain logistics centers offering one-day delivery in Beijing, Shanghai, Guangzhou, and Chengdu. Backed by Alibaba, Suning, KKR, and Yunfeng Capital, it raised about $890 million in total.
02 / Yiguo E-commerce FAILURE REASONS
Failure reasons
Fresh-produce e-commerce bled money for years on thin margins and heavy cold-chain costs. In October 2020, Yiguo subsidiaries including Yunxiang Supply Chain and Anxianda filed for bankruptcy reorganization, with the company carrying debts of roughly ¥2.3 billion (about $342 million).
03 / EVENT HISTORY
Events in the structured record
- Founded
Yiguo founded as an online fresh-food retailer in China.
- Peak funding
Tmall (Alibaba) invested $300M — the last disclosed round, bringing total funding to about $890M.
- Bankruptcy reorganization
Subsidiaries Yunxiang Supply Chain and Anxianda filed for bankruptcy reorganization; total debts put at ~¥2.3B.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
In October 2020, subsidiaries filed for bankruptcy reorganization with debts of roughly ¥2.3 billion (~$342 million).
- 02
No buyer or rescue financing emerged in public reports.
- 03
The ¥2.3B figure is debt (liabilities), not a loss — so loss_amount is left null.