Perfekto
The business, the turning points, and the decisions behind them.
01 / WHAT IT BUILT
What the company did
Perfekto was a Mexican food-rescue startup founded in 2021 by Anahí Sosa and Jan Heinvirta (later joined by Juan Andrade as third co-founder), backed by Y Combinator (summer 2021). It sold subscription boxes of 'imperfect' fruits and vegetables — misshapen but fresh — working with over 70 producers to rescue food that would otherwise be discarded, delivered across Mexico City with minimal, returnable packaging. The company grew to more than 3,000 active monthly subscribers and about $1 million in annual run rate.
02 / Perfekto FAILURE REASONS
Failure reasons
Perfekto ran out of road despite real traction. The thin-margin, logistics-heavy fresh-produce business demanded constant capital: after a $1.1 million pre-seed round, the company turned to equity crowdfunding in early 2023 but could not sustain operations. PitchBook records Perfekto as 'Out of Business' on May 24, 2023 — just two years after its founding.
03 / EVENT HISTORY
Events in the structured record
- Company founded
Anahí Sosa and Jan Heinvirta found Perfekto in Mexico City; the startup joins Y Combinator's summer 2021 batch and rescues imperfect produce for subscription boxes.
- Pre-seed funding
Perfekto raises $1.1 million in pre-seed funding (Goodwater Capital, Asymmetry Ventures) with over 3,000 subscribers and a $1 million annual run rate.
- Out of business
Perfekto runs an equity crowdfunding campaign in April 2023, but PitchBook records the company as 'Out of Business' on May 24, 2023.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
Perfekto built a logistics-heavy business rescuing imperfect produce for subscription boxes in Mexico City.
- 02
After raising $1.1 million in pre-seed funding, it turned to equity crowdfunding in April 2023 to keep going.
- 03
PitchBook recorded Perfekto as 'Out of Business' on May 24, 2023, about two years after founding.